Lead content operations for Chase UK, a start-up bank built from scratch.

Defined the content management strategy, team structure and ways of working to take Chase UK from zero to  launch day and beyond, in 2+ languages

Wrote the requirements for technology to support content processes: CMS, DAM, models and workflow

Developed content lifecycle management tools, and standards for content pre-during-post production

Refined the processes post-launch to automate as much as possible + provide analytics and reporting functions

Set strategy and operations for the content and communications function: teams, processes and content management systems

Defined all roles and processes for teams managing content in the business 

Collaborated with clinical teams, technologists, marketers and customer service to develop content that aligned to user needs and business objectives.

Worked in a dual role as Project Manager and Content Strategist on an enterprise-level portal serving 1000s Tesco suppliers

UX design and writing 

Wrote the content standards and communications plans for rolling year-on-year growth

Managed the overall UX team delivery

Lead content strategy work on the corporate communication SaaS product, Workplace by Facebook.

Managed customer research and insight

UX writing for UK and preparation for localisation

Content personalisation planning

Content architecture

Enterprise-level content strategy and operations analyst and consultant. Working with clients such as Unilever, Ford, Shell and GSK on operating models and content design to manage their marketing ecosystems.

Strategy definition

Operating models

Content architecture and platform requirements

Workflows and process modelling

Content testing and usability